The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & BrandâHand in Hand
2023/09/13
Made you look! Itâs hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance.Â
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Letâs take a look at a few lawyersâ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent âgraffitiedâ billboards stunt. The legal community has pegged this as an embarrassment to the profession, but itâs hard to argue with that kind of exposure. Is their strategy utterly tasteless or a genius move?Â
Later, performance marketing is nicely quantifiable and efficient, but brand marketing eschews measurability, preferring to just stay frustratingly fuzzy. So, are these two approaches at odds with each other? Actually, no! The guys dig in deeper to help you understand how these strategies work in tandem to improve upon each other and grow your business.Â
The News:
Apparently, nowâs the time for consolidations and acquisitions:
EverService acquired iLawyer Marketing
Best Lawyers buys Good2bSocial
And, in other news:
In an LHLM exclusive (probably), Filevine is going through growing pains some (Gyi) have likened to a dumpster fire.Â
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
Mentioned in this Episode:
Varner Faddis Elite Legal â F*** Around and Find OutÂ
Bryan Wilson â Texas Law Hawk
Corri Fetman & Kelly Garland â Life is short. Get a divorce.Â
Leave Us an Apple ReviewÂ
Lunch Hour Legal Marketing now on YouTubeÂ
Lunch Hour Legal Marketing on TikTok
more